Innovation Lighthouse

Cranfield University
January 14, 2021
LS Control
December 7, 2020


In the Netherlands, Innovation Lighthouse is using Aguardio in their Sustainable Stays project, in which behavioral science insights is implemented to nudge hotel guests towards conserving water themselves. In doing so, they prove that the shower can become a space for sustainability, too.
In one testing room at The Student Hotel Amsterdam City, the Aguardio shower solution and sustainable nudging was put to the test. Aguardio’s built-in sensor detects when the individual turns the shower on and off, providing the user with real-time feedback indicating the amount of time spent in the shower. By seeing the timer on the screen, the user becomes consciously aware that longer showers equals more water consumed - hence nudging them to take a shorter shower.

Along with a complimentary written nudge, the result was: Showers in the testing room saw a decrease in water consumption of up to 19%. By independently testing different types of nudges, Innovation Lighthouse can now identify which techniques really work to help make users’ behavior more sustainable. This goes on to show that, with just a little nudge, something as simple as taking a shower can have a big effect.
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